Labour blog New Direction is confirming a rumour I heard a week or so ago that the new owner of the New Statesman, Mike Danson, is about to pump money into LabourHome, to try to enable it to rival the success of ConservativeHome.
Interestingly, I understand that LabourHome turned down a rival funding offer from a right of centre source. UPDATE: Guido is naming PoliticsHome...
Contrary to what some left of centre bloggers have been saying (HERE and HERE), I actually welcome this as I think it is healthy for each political viewpoint to have a powerful online presence. Most sensible people on the left recognise that their blogging efforts have not received the same attention as those of us on the right. The advent of blogs like Liberal Conspiracy have liften the profile of the left of centre blogosphere, and despite their unbalanced antipathy towards me personally, I think that can only be a good thing for blogging in general.
The question now is whether LabourHome can live up to Mike Danson's expectations. Jag Singh has the undoubted technical expertise to develop it into a great site, but Danson will surely have questionmarks over the ability of Alex Hilton - a selected Labour Party PPC (yes, I know, I know) - to make the site work editorially in the same way that Tim Montgomerie (who has no electoral ambitions) has made ConHome work. Can he, as editor, be as controversial as he would sometimes need to be? Admittedly, when he was on GMTV with me a few weeks ago he stated that Gordon Brown had only two weeks in office unless he pulled it around, so maybe those fears are ungrounded.
Anyway, I wish them well.
UPDATE: Guidoreckons it's not a cash injection, it's a sale. He speculates that if LabourHome is worth a five figure sum, blogs like his and mine must be worth seven figures. I think not. No one's worth anything without a buyer, and
I am not sure either of us would relish emulating Cristiano Ronaldo and becoming 'slaves'!